The Technoholik website has lots of pictures of the new device, plus video interviews with the Notion Ink founders. It’s an interesting device, which uses the low-power PixelQi color display developed for the One Laptop Per Child project (OLPC). The transflective display is said to allow the Adam 16 hours of battery life – and 160 with the backlight turned off.
The Notion Ink founders announced that the device will ship in the USA in June or July, priced between $327 and $800 (there are two screen options: one PixelQi, one LCD…)
Of course, that’s not the market at which Apple is aiming with the iPad. It’s unashamedly a consumer device, building on the phenomenal success of the iPhone.
There are two open issues which will decide whether the Adam can really mount a challenge against Apple in this space. The first is User Interface. Apple is unquestionably the master of easy-to-learn, easy-to-use UI. And it has decades of experience. I’d expect Apple to win this one hands-down.
The second is marketing power. Apple has one of the best brands in the business, if not the best. It has a user base which is loyal, bordering on fanatic (with quite a few who crossed that border a long time ago…) And, of course, it has its own chain of hugely-popular Apple stores.
On the other hand, it’s pretty obvious that Google will put its weight behind any device using its Android OS, and is bound to go head-to-toe with Apple here as well as in mobile phones.
It’s going to be interesting. Competition is great!
I certainly hope Notion Ink has some measure of success. India has some of the smartest programmers on the planet, and it’s about time some Indian companies emerged as global players in the device market.