Look at the title at the top: It’s not “The Future of eBooks”. It’s “The Future of Reading”…
Commenters mostly ask the same questions, or make the same statements: What about the new Kindle, which is smaller and has better contrast, it’s really cheap, much lighter than the iPad, the battery runs for a lot longer? Isn’t it a better reading device?
They may be completely correct from their own (limited) viewpoint. For me, personally I can’t go back to a Kindle now without feeling somehow cheated after the enriched reading environment of the iPad.
Leaving aside the issue of readability in sunlight v. readability at night, every one of the commenters in favor of Kindle is still talking about reading only text, about books without color photographs and illustrations, great layout and typography, or video.
The iPad offers the vision of a future which offers not only all that, but the emergence of a new business model which can include paid-for or free content – the latter perhaps funded by a superb advertising platform, creating a publishing business model that actually works…
Kindle defenders are looking at the world now, whereas I’m trying to envisage publishing ten years into the future.That’s always been my horizon.
So let me try to explainhow the iPad has confirmed my longer-term vision for onscreen reading. A word of caution. It might look as if that future is already here – far from it. All of the beautiful-looking edifices I’ll be showing in this post are real – but so far they’re all built on sand…
Every one of these illustrations is an iPad screenshot of real content. They’re all magazines or “newspapers”. You can buy them today. And the sophistication of the layouts displayed clearly demonstrates that beautifully-laid-out books are also completely possible.
The first “emagazine” I bought was a copy of Wired. As you can see from Fig. 1, the cover is stunning. The high-quality photography, layout and typography you’d expect. Now walk with me through a selection of lovely screenshots from some more iPad publications. It’s worth clicking on each of them to see the original full-size pages. See you after the last graphic!
No iPad “reader” app laid out any of these pages. Every single one is a “picture” of a page. You can’t scroll the text – except to the next full “page”. Even worse – you can’t increase the size of the text if you need to. If the layout folks made the type too small for you to read, then you’d better pick up a magnifying-glass, because no amount of “thumb and index-finger stretching” on your iPad screen will make it any bigger.
Each of these publications is its own iPad app – in effect, an interactive slideshow.
The other problem is that because these pages are graphics, they are totally iPad only. Even if you could view them on another screen, as soon as they’re scaled, the text – which of course is really only a “picture of text” and does not use scalable text technology – breaks badly.
Now, I don’t mean to be too harsh here. These are beautiful iPad-only magazines, and if the layout folks get the typesize right, they’ll do for now. But even if the iPad continues to sell at its current rate, it’s still going to be only a fraction of the potential market for onscreen publications of this calibre.
What we really need is an onscreen layout engine capable of creating this level of quality and precision from Web-standards markup.
I’d like to see some of the HTML and CSS gurus who read this blog picking up the challenge of reproducing these pages using only markup. In the process, I think we’d all gain a better understanding of what can be done today, and where markup and layout need to go to truly create the future of reading – not just books, but ALL reading…
The iPad has shown that it can display pretty much anything the designer can create. Now we need the markup to support this level of sophistication, the tools to create it, and the browser-type applications which can parse it.